Project #3 - Evolution of Design (25%)
We have spent a fair amount of time looking at logo design. Some companies have been around for a while and their logos have changed multiple times. You are going to pick a company that has had at least six logo changes. You can choose a company from the list below, or find one on your own!
· Pepsi
· Coke · Warner Brothers · Ford · BMW |
· Starbucks
· Kodak · Apple · KFC · McDonald's |
· Bell
· DC Comics · NBC · Shell |
· Windows
· Chevrolet · Team Canada · Superman |
Your assignment has two parts to it – research and design!
Part 1: Research (40 marks)
Research the history of your chosen company and create a presentation (PowerPoint, Notebook, Prezi). Address the following in your presentation: · Give an overview of your company (Who they are, what they do, how long they have been around, etc.) (10 marks) · Show at least six logo changes and how the logo has evolved over time. For each change, provide a written description explaining how the logo has evolved/changed. For each logo, give it a rating out of ten and explain why you chose that rating. (5 marks each X 6 logos = 30 marks total) |
Part 2: Design (35 marks)
Using a style that is similar to the feeling the company has used in the past, create a new logo for the company. Following the design process that you have learned in class, your completed project should consist of 4 pages: 1 page outlining the problem and your initial thoughts, 1 page of research, 1 page with at least 6 different designs, and 1 page with your final design! |
You will be given 4 class periods to work on this project! Completed projects are due Monday, March 25, 2013!
Your design will be assessed on the following rubric:
Your design will be assessed on the following rubric: